What is personal information? Personal information is data about an identifiable individual. It is personal information about you that identifies you, or by which your identity can reasonably be ascertained. We will use this information to contact you and to provide you with a service. We will take reasonable efforts to protect personal information that is held by us from loss & misuse, and while we take reasonable measures we cannot completely ensure or promise the security of any information we collect from you. We will not provide your personal information to anyone else unless required by law.